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Canadian Point of Call Address Database Update

Date: April, 2011 --

In the summer of 2010, Data Services, Inc. implemented the Canada Post coding system to identify records whose deliverability was deemed questionable in advance of the January 2012 deadline. 

As a result of this update, the following types of addresses were flagged as “Questionable”: 

  1. Apartment or suite addresses that are missing apartment or suite number information and the POC database contains apartment/suite number information for an address.
  2. Rural addresses (Postal Codes with a zero in the 2nd position of the Postal Code, e.g. K0C 1C4) with missing key address components (either civic information or Delivery mode information such as RR#).
The purpose of the change was to increase the accuracy of mailing databases and increase the efficiency and deliverability of mail. Rural and apartment address types are the primary focus as they were identified as having the highest instance of undeliverable mail that can be corrected. Canada Post

This information was to be used to suppress “Questionable Addresses” and/or return coded house file data to list owners so that they may further manually investigate and correct the addresses in order to increase the accuracy of their house file as well as the efficiency and deliverability of their mail. 

Canada Post has now completed the upgrade to their Address Accuracy standards to include Point of Call (POC) Address Data. POC Address Data has much more detail than the Post Code Address Data used in the past. This new system has been implemented to reduce inaccuracy, lift the rate of deliverability and increase potential ROI. 

Impact to Mailers 

The Address Accuracy program itself does not change. The following remains the same:
  • Frequency of generating a Statement of Accuracy (at least once per year)
  • 95% Address Accuracy threshold for postal discounts
  • Calculation and application of an adjustment to the cost of the mailing for failing to meet the threshold is required.

The POC Address Data may impact a mailer’s Address Accuracy score as compared to using the old Postal Code Address Data. Valid street number ranges and secondary address information are now contained in the POC Address database. Therefore, records on a file may become invalid with the introduction of POC Address Data, primarily due to missing suite and apartment numbers. Mailers or list owners with a high percentage of apartment or suite addresses may be impacted to a greater degree since these address records account for a large portion of total undeliverable mail volumes. 

There is a transition period which will end January 2012 to give mailers time to update their mailing lists. During this period the following will apply: 

  • Address Accuracy will flag “invalid” suite and apartment records but these will not count against the mailer’s score. 

    Although these records do not count against the Address Accuracy score at this time, DSI recommends that the customer do the following with “invalid” records:
    1. Remove these invalid records from your mailing.
    2. Manually review these invalid records and make corrections in your customer database.
  • All other invalid records will count against the score.
  • The adjustment to the cost of the mailing for failing to meet the 95% Address Accuracy threshold will continue to apply during the transition period.
After January 2012, the following will apply:
  • Address Accuracy will continue to flag “invalid” suite and apartment records but these will count against the mailer’s score and will be apparent on the Address Accuracy Report. 

    DSI recommends that the customer do the following with “invalid” records:
    1. Remove these invalid records from your mailing.
    2. Manually review these invalid records and make corrections in your customer database.
  • All other invalid records will count against the score.
  • The adjustment to the cost of the mailing for failing to meet the 95% Address Accuracy threshold will apply.
Canada Post continues to monitor and make improvements to the new POC Database. List owners are encouraged to use the information provided by this database to improve their house lists for deliverability which includes the updating of suite and/or apartment number information. When renting lists, the mailer should confirm with the supplier the level of accuracy based on the Canada Post POC Database. 

Should you have any questions with regard to the accuracy of the address records within your file(s), whether it consists of US, Canadian or International address records, contact Data Services, Inc. for a free data hygiene audit by calling (800) 432-4066 or (410) 546-2206.