News - Data Services Release

Data Services, Inc. Introduces MarketView Database Marketing Platform at 2012 DMA Annual Conference

Salisbury, MD - September, 25 2012

Leading direct marketing services provider, Data Services, Inc. to launch new online database marketing platform ‘MarketView’ during the DMA 2012 Annual Conference, Oct. 14-16, 2012.

Salisbury, MD – September 25, 2012 – Data Services, Inc., a leading supplier of global direct and email marketing services for marketers and organizations based in the US and abroad, today announced the launch of their new online database marketing platform, MarketView. Data Services will be exhibiting at Booth 960 during the upcoming Direct Marketing Association Annual Conference - DMA2012 - in Las Vegas, NV, and will be officially launching and demoing the MarketView database marketing platform during the event.

The MarketView database platform will provide online access to user-friendly analysis tools that will allow marketers to more fully leverage behavioral, transactional, and other data attached to their house and prospect records in order to provide insights critical to effective database segmentation and campaign list creation.

As Keith Messer, Data Services’ VP of Marketing, noted, the system’s advanced database analysis tools will have applications for direct marketers in a range of verticals. “Whether you’re a retail or catalog marketer looking to perform product buyer analysis allowing you to uncover previously unseen cross-product affinities, a nonprofit looking to perform more advanced RFM segmentation amongst your donor-base or a database compiler looking for a system that will allow you to quickly and efficiently run counts and fulfill list rental orders on a high-volume database packed with selectable data elements, MarketView has the tools required to get the job done.”

The platform also links with Data Services’ online email broadcasting platform, allowing users to create a marketing list in MarketView, easily send to Data Services’ email platform to use in conjunction with a campaign/broadcast, schedule and distribute the promotion and subsequently have access to real-time tracking and reporting features.

Data Services’ new MarketView database platform will fully leverage the existing global data processing and list enhancement services provided by the company, such as US, Canadian & international address correction/verification, merge/purge, National Change of Address (NCOA), Match-Back processing, data appending and more, to ensure the data housed within the system is accurate, deliverable and intelligent. Messer continued on this point noting, “With over 45 years of experience in working with postal address data from 240 countries & territories, and more recently with email and phone data, our MarketView clients partner with Data Services knowing that the platform is backed up by the benchmark in database and address maintenance services.”

About Data Services, Inc:

Founded in 1967 and based in Salisbury, MD with offices in New York, Florida and Virginia, Data Services, Inc. is a leading provider of US, Canadian, and International data processing, enhancement and email marketing services for direct and multichannel marketing organizations across the globe. These services include US, Canadian, and international address hygiene, international merge/purge, NCOA, email address hygiene, match-back processing, data appends, list rental fulfillment, Email Broadcasting and much more. Data Services will be exhibiting at DMA 2012 Las Vegas, October 14 – 16, 2012 at Booth 960. More info is available on the web at


Keith Messer

VP, Marketing & Business Development

Data Services, Inc.

(410) 546-2206 x3130