News - Data Services Release

Data Services, Inc. Announces MarketView Integration with Response Genius


International data management and data quality services provider, Data Services, Inc., announces integration between its MarketView online marketing database management and analytics platform and Response Genius’ email broadcasting and campaign management platform.

Salisbury, MD – January 7, 2013 – Data Services, Inc. today announced it has completed the integration of its MarketView database management platform with the Response Genius email broadcasting and campaign management platform. The integration creates direct lines of communication, streamlining the process of transferring data, campaigns as well as reporting metrics, between the two online platforms.

Users of both MarketView and Response Genius will now have the ability to create campaigns, leveraging the advanced segmentation and data analysis features, within MarketView and push them into Response Genius to be utilized as an email campaign or segment. Furthermore, all subsequent campaign and triggered messaging statistics (for opens, clicks, etc.) attached to a record can not only be tracked within Response Genius, but migrated back into the master database accessed via MarketView. These metrics can also be utilized as part of a customized lead scoring program that users can create within MarketView.

Data Services, Inc. VP of Marketing Keith Messer commented, “This integration will be very beneficial for users of both platforms and allow a much more streamlined and effective experience for those using both the campaign management and big data analytics tools within MarketView as well as the email marketing tools within Response Genius.” 

About Data Services, Inc.:

Founded in 1967, Data Services, Inc. provides advanced domestic and international data management services to direct and data-driven marketers across the globe. These include the database analytics, campaign/customer analysis and advanced segmentation tools within our MarketView database platform as well as our benchmark global data quality, data appending, customer profiling and email marketing services. Learn more at www.dataservicesinc.com.

 

About Response Genius:

Next Generation hosted, white label email software solutions. Enabling 98%+ email deliverability rates, list hygiene/segmentation, event trigger campaign management, improved sender reputation, contact frequency controls and many other user friendly, transparent features/benefits including plug-ins to Facebook, Twitter, LinkedIn and Google+. Learn more at www.responsegenius.com