News - Data Services Release

Jerry Messer to Receive 2011 DMCNY Silver Apple Award

New York, NY October 20, 2011

Jerry Messer to Receive DMCNY Silver Apple Award

Data Services, Inc. President/CEO Jerry Messer amongst 2011 Direct Marketing Club of New York Silver Apple Award Honorees in recognition of contributions to the Direct Marketing Industry over his 40-year career.

[NEW YORK, NY - October 20, 2011] – Gerald F. Messer, President/CEO of Data Services, Inc., a leading provider of multichannel services to marketing organizations across the globe, has been selected by the Direct Marketing Club of New York (DMCNY) as a recipient of its Silver Apple Award. This award recognizes those members of the direct marketing community who have made a significant contribution to the DMCNY as well as the overall direct marketing industry over a career of 25+ years.

Messer’s career spans over 40 years in the industry with his involvement with Data Services, Inc. beginning in 1986. Under his leadership, Data Services, Inc. achieved many milestones, specifically in the field of international data processing services for marketers looking to expand their direct mail programs to lucrative global markets. This includes being the first company in the world to offer Canadian Letter-Carrier Presort & Canadian Address Hygiene services and later being the first to offer US, Canadian & International Data Processing services under one roof, solutions that have saved hundreds of Data Services’ clients untold millions that would have otherwise been wasted due to mailing invalid address data.

When asked for comment upon receiving notice of his selection, Messer stated, “It is truly an honor to be counted amongst a who’s who of direct marketing legends who have received this award over the years.” He continued, “I’m very much looking forward to sharing a great evening with this year’s other recipients as well as my friends in the DMCNY community.” Those being honored along with Messer are Joseph Gomez of FMI Direct, Tom Mastrocola of American Express Publishing, Adrea Rubin of Adrea Rubin Marketing & Management, David Williams of Merkle as well as this year’s Golden Apple Honoree, Ralph Stevens of Ralph Stevens & Associates.

Messer is a former President of the US Direct Marketing Association’s International Council, a member of the International Mailers Advisory Group (IMAG), the Federation of European Direct & Interactive Marketing (FEDMA), the Canadian Marketing Association (CMA) as well as a member and supporter of the Direct Marketing Club of New York (DMCNY) and Direct Marketing Association of Washington (DMAW).

The 2011 DMCNY Silver Apple Award Gala will be held Thursday, November 10, 2011 at the Hudson Theatre in New York, NY. For more information visit the DMCNY at

About Data Services, Inc.:

Founded in 1967 and based in Salisbury, MD with offices in New York, Florida and Virginia, Data Services, Inc. is a leading provider of US, Canadian, and International data processing and enhancement services for direct and multichannel marketing organizations across the globe. These services include US, Canadian, and international address hygiene, merge/purge, NCOA, email address hygiene, match-back processing, data appends, list rental fulfillment, Email Broadcasting and much more. More info is available web at

About the DMCNY:

The Direct Marketing Club of New York (DMCNY) is the tri-state organization that has provided the support, education, and a network of opportunities to direct marketers for over 60 years. DMCNY is a regional, professional non-profit association for all those interested in direct marketing.


Keith Messer

VP, Marketing & Business Development

Data Services, Inc.

(410) 546-2206 x3130