Increase your Direct Mail ROI with Canadian Address Hygiene...
Mailing costs are high enough without the added drain of undeliverable addresses weighing down your profits. Bad, undeliverable and improperly formatted addresses on your file drive up your mailing, printing and postage costs.
Our Address Hygiene Services will:
- Improve deliverability by validating and correcting postal addresses
- Eliminate bad & undeliverable records from your files and databases
- Cut out wasted print, postage, and other production costs incurred by bad data
- Increase direct mail ROI
- Increase the accuracy of subsequent Merge/Purge & NCOA Processing
- Increase the value of your data for list rental or lead generation purposes
Data Services, Inc. offers
US, Canadian, and
address hygiene services.
Canadian Address Hygiene Services
Canadian Address Hygiene with SERP Certification
The Software Evaluation and Recognition Program (SERP) is a vital tool for helping mailers maintain their address accuracy rate for each direct mail campaign and to ensure continued quality in their internal house file databases. The CPC (Canada Post Corporation) encourages mailers to address mail accurately for more efficient processing and delivery of mail. Improve your merge/purge results, save money and improve mail delivery by standardizing your Canadian postal addresses using our certified address hygiene processing.
It’s often more cost effective to stay connected to a current client than acquire a new one. Over 1 million households and businesses file a change of address notification with Canada Post each year. Mover types are mostly family and individual, with businesses making up approximately 5% of the overall database. The Canadian NCOA database updates monthly and has over 11 million records spanning the last six years.
processing may be performed in conjunction with Canadian Address Hygiene but this is not a requirement. The rate of return, or number of records that match the Canadian mover database typically varies between a fraction of a percent to 6%.
eWorld Canadian Automated Service
Canadian Address Hygiene with SERP Certification, Canadian NCOA and Canadian Marketing Association Pander Suppression Flag services are also available through our eWorld automated service on our website.
eWorld allows you to benefit from dramatically faster turnaround times, lower costs, and automated data transfers all with our continued high level of quality control.
Call 800-432-4066 or +1 410-546-2206 to discuss how our Address Hygiene Services can improve your marketing data and don't forget to ask about our FREE Data Quality Test.