Database Services - MarketView

Leverage your data with a 360-degree view of your customer and/or prospect base...

Marketers in today’s economy are constantly challenged to deliver more – more finely targeted
campaigns, more profitable campaigns – and turn them around more quickly. Yet, many marketers are frustrated by their inability to quickly access customer data for analysis and business intelligence.

Older systems and multiple data silos make it impossible for marketers to easily and economically ask and answer complex and challenging questions about their data. The best marketers know that the first question is rarely the final question – marketing data queries typically go through multiple iterations before the final parameters are set and having to rely on an IT department already overloaded with projects means queries can take weeks to be answered.

DSI’s MarketView can help you leverage that mountain of data by supplying you with a holistic, 360-degree view of your customer and/or prospect base. The MarketView platform provides online access to user-friendly analysis tools that allow you to make the most of behavioral, transactional, and other data attached to your customers and prospects – these insights are critical to effective database segmentation and campaign creation.

MarketView Analytics

An intuitive platform lets the non-technical marketing user perform “Train of Thought” queries and analytics in real time, avoiding the often problematic back-and-forth between Marketing, IT, and power users.

360-Degree View
  • Combine multiple data sources into one single, easily navigable data center - Customer data, prospect data, credit information, transaction data and more...
  • Append Lifestyle and demographic data for greater insights into your customer and prospect base
  • Slice and dice your data to understand cause and effect and identify natural clusters
  • Create data segments on-the-fly
  • Utilize the dashboard for daily business intelligence
  • Develop predictive models for better targeting and lower costs

Reporting is the backbone of high-level analytics and MarketView Analytics allows you to intuitively create datasets (data segments) on-the-fly and run analytics on each dataset. Datasets along with their associated analytic reports may be saved and then rerun as needed for long term analysis.

In addition to many standard analytic reports, custom reports are available; DSI understands that every business is unique and therefore may need very specific reports based on their own unique data requirements.

Some of the standard reports include:

  • Cross Analysis (Buyers of X also bought Y)
  • Value by Source / Key
  • Channel Buying History

MarketView Manager

Once you've identified your target audience in MarketView Analytics, import the associated dataset file into MarketView Manager and start building your campaign:
  • Create highly segmented campaigns across your entire database, incorporating even deeply granular historical data
  • Take advantage of changing market conditions with MarketView's rapid, nimble response
  • Increase response rates and profitability through pinpoint targeting
  • Increase customer retention by responding immediately to customer needs
  • Process queries and outputs within seconds for multichannel distribution

MarketView Campaign Manager

Allows you to create and track campaigns to long term value analysis a year or more after campaign deployment.

You can analyze campaign results by:

  • List source
  • Revenues received
  • Additional sales to campaign members
  • Conversion/renewal statistics
  • Compare near and long term value of campaign members

Campaign creation and management is simple, functional and user-friendly:

  • Add additional segments to an existing campaign over time
  • Assign waterfall keycodes by designating beginning character
  • Easily split campaigns into multiple test panels
  • Include and/or exclude prior campaigns in any new segment

Stay one step ahead and improve your business's effectiveness, efficiency and profitability with MarketView. Control your data, create campaign segmentation and get answers to critical business questions from your desktop.

Contact Data Services to get more information on how MarketView can help improve your ROI.

Schedule an Online MarketView Demo Today!